Samford Classic Case Study

Introduction:

Samford University launched their golf tournament fundraiser, the Samford Classic, to support the school’s 15 athletics programs. The tournament had been a success and since it’s launch has raised millions for Bulldogs athletics. However, tournament organizers decided that the gift cards included in their door prizes were too generic and impersonal and wanted to give that gift a glow-up.

Fancards was founded in 2015 as a prepaid financial tech company specializing in collegiately licensed gift and reloadable cards for fans. Samford, meanwhile, is geographically the closest university fo Fancards’ office and already had a strong relationship with the company

Introduction:

Samford University launched their golf tournament fundraiser, the Samford Classic, to support the school’s 15 athletics programs. The tournament had been a success and since it’s launch has raised millions for Bulldogs athletics. However, tournament organizers decided that the gift cards included in their door prizes were too generic and impersonal and wanted to give that gift a glow-up.

Fancards was founded in 2015 as a prepaid financial tech company specializing in collegiately licensed gift and reloadable cards for fans. Samford, meanwhile, is geographically the closest university fo Fancards’ office and already had a strong relationship with the company

Challenge:

Many gift card options can only be used at a specific merchant, and most of the gift cards that can be used anywhere are generic and offer no branding capability.

The majority of available gift cards only allow a maximum load of $500, but Samford wanted the ability to load more for bigger prizes.

Solution:

Fancards developed a custom Mastercard Gift Card featuring Samford marks and logos with a maximum load of $1,000 per card.

Results and Impact:

Participants have reported much higher enjoyment and satisfaction with the custom Samford gift cards than the ones previously given as prizes.

Learn More About A Custom Gift Solution

Learn More About A Custom Gift Solution